Cost pressure surge, prices of sporting goods is also



2010 prices are adjusted the sports brand, but the magnitude is not large, the fourth quarter of 2010, Li Ning, the average retail price of footwear products increased by 7.8%; and Anta orders in the fourth quarter of last year's meeting, the average prices of apparel products in the range of 10%, footwear price increases of 5% or so.

In 2011, faced with high cost, Li Ning plan "will achieve double-digit price increase." Earnings in 2010, Li Ning, its gross profit margin was 4.482 billion yuan, 47.3% of the gross profit margin the same as in 2009. Li Ning has already predict a rise in the cost of its impact. In its earnings report clearly states that in 2011 gross profit margin will fall one percentage point.

Was also clear that the price of international sports brand Nike, and its executives made it clear that rising cost pressures ease,nike tn only by the price increases. Nike said a Beijing-based counters, sales staff wages did not rise, but prices have indeed increased over last year to a pair of pants, for example, rose at least tens of dollars. Nike price or a more substantial adjustments.

Different brands of a certain percentage of annual price increases are not uncommon, but the collective price increases is very rare.

Cost pressures lead to broad based

Upstream suppliers of raw materials cost is the cost of the main part of the garment enterprises at present are almost all high-priced raw materials used during the reserves.

Peak Group (hereinafter referred to as "Peak"), up to chief operating officer, said Xu, "material cost share of the cost of 60%, while the other 40% of total costs. March prices rose 80% cotton and polyester prices 20% of the cost of raw material supply in 2011 will rise 15% on average, retail prices will be based on the different categories of shoes, or are different. "

Peak price increase will be reflected in its upcoming fourth-quarter orders at. Xu reached that "the hands of the product price to the agents should be 10% to 15% of the increase. Which footwear prices rose about 10%, 15% for clothing."

ERKE listing plan has also brewing price increases. "We planned for this year is 15% to 18% price increase.La célèbre marque de Air classic BWs de sport tricolore a enfin ouvert une boutique à Paris ! Tous les modèles historiques sont là, Air Max et son coussin qui absorbe les chocs (à partir de 90" The insider said. In their view, oil and rubber and other raw materials prices will lead to cost growth of about 20%, can only try to reduce costs, price hikes trend.

Anta Sports (12.46,0.06,0.48%, the economy through real-time quotes) Supplies Co., Ltd. (hereinafter referred to as "Anta") Lee, general manager of Corporate Communications also said that ANTA would be adjusted as the industry trend, as to increase the current yet been identified. It is said that Anta, 361 ° to "improve the footwear product sales price", with an average increase of about 10%.

Anta earnings in 2010, the impact of rising costs has been reflected. As of December 31, 2010, footwear was 3.6% higher costs, clothing costs 5.7%. The rising cost of making shoes in 2010, Anta own production, subcontracting and outsourcing of production costs, production rose 7%, respectively, 7.7% and 38.4%.ugg classic tall

Remove the raw materials rises, the high cost of brand promotion, or other factors in brand prices. All the various brands to increase investment in promotion.

In 2010, Li Ning earnings report showed that the overall distribution costs in 2010 2.511 billion, accounting for 26.5% of Group revenue, while in 2009 this figure was 25.7%. In 2011, Li Ning, marketing, advertising and promotion expenses planned share sales ratio will increase about 2 percentage points.

Branding is more than the cost of Li Ning, a growth, Anta, Peak, and 361 °, also have sponsored various events to expand influence. Olympic in 2010 cost of advertising and promotion of sales 11.3%, compared to 7.5% in 2009. Brand of war has to function from the product value-added products.

China Surveillance System Wholesaler will change itself


The many Chinese Surveillance System wholesaler doubt whatever in the performance, or service which does not lose to the overseas brand product, why in Chinese market selling price actually far inferior import similar products selling price?
Actually this answer in the product itself .That is not a supplies surface question, also this answer in client side cognition.wholesale electronics distributors It is also the demand surface management topic. We understands this answer, speaking of from the planed economic change to the marketability economic stage is hard to Chinese industry. We must wait for some times. But we believe that in near future, once China Surveillance System market’s opportunity and the customer level will be mature day after day, the Chinese Surveillance System wholesaler must be able the pupil surpasses the teacher to win in grasp reality to be wonderful blue, because they will be minority will place in “the world big market” and “the world big factory” the lucky fellows.
Although the above explained how the Chinese Surveillance System wholesaler do break through the homogeneous competition to strengthen for sale abroad strength, but domestic market's percentage of is the most important. Says by the present Chinese peaceful against market's variation rate, believed how many brand business do face may reduce the channel management and the development cost, also at the same time may maintain the multi-customer strategy being in a dilemma.
The big Chinese electronics market and complex, many competitor, confusion of the order enables the brand business to grasp with difficulty with ascertains. Many foreign manufacturers are insisting at present only “Be there” point of view, but the non-determination occupies the market small space.
The Chinese electronics wholesaler who must understand between clearly the overall market the conformity already to the mature period market direction stem for stem. The china wholesaler must inspect unceasingly whether own value still did maintain the unique value on the entire supply chain. Generally the commonly used interpersonal relationship by the product credit, the service condition will be substituted for gradually in the past, moreover administration of the fund's threshold day by day will also enhance. The new commercial operation system will close to US and Japan and developed country path. The market monopoly's phenomenon will be very difficult to avoid the tendency. Market economy's competition pattern will depend on the stage coordination country administration key to form the mixed style development path, gradually toward market economy rule stem for stem.